Gini By MyTraffic
Contexte
Redesigning a town center, siting a public facility, attracting shops: today, local authorities often decide blindly, without knowing who really visits their streets. The result: emptying town centers and poorly targeted public spending. Gini by Mytraffic removes this blind spot. It measures the real footfall of territories, how many visitors, when, where they come from, and turns it into clear decisions to revitalize, prioritize and convince.
Acteurs
The beneficiaries within local authorities are many: elected officials weighing a development project, economic development teams tracking retail vitality, urban planners sizing a new facility, attractiveness or retail project managers leading a revitalization effort. Powered by AI that simplifies access to data, each of them queries Gini in plain language and moves from question to decision in minutes, with no lengthy study or dedicated budget.
